World Series of Poker

The World Series of Poker (WSOP) is a series of poker tournaments[1] held annually in Las Vegas and, since 2005, sponsored by Caesars Entertainment (known as Harrah's Entertainment until 2010). It dates its origins to 1970, when Benny Binion invited seven of the best-known poker players to the Horseshoe Casino for a single tournament, with a set start and stop time, and a winner determined by secret ballot.[2] The winner of each event receives a World Series of Poker bracelet and a monetary prize based on the number of entrants and buy-in amounts. Over the years, the tournament has grown in both the number of events and in the number of participants. Each year, the WSOP culminates with the $10,000 no-limit hold'em "Main Event," which, since 2004, has attracted entrants numbering in the thousands. The victor receives a multi-million dollar cash prize and a bracelet, which has become the most coveted award a poker player can win.[3] The winner of the World Series of Poker Main Event is considered to be the World Champion of Poker.[4] As of 2012, the WSOP consists of 61 events, with most major poker variants featured. However, in recent years, over half of the events have been variants of Texas hold 'em. Events traditionally take place during one day or over several consecutive days during the series in June and July. However, starting in 2008, the Main Event final table was delayed until November. The 2012 final table commenced in October because of the 2012 U.S. presidential election. Caesars Entertainment Corporation (formerly Harrah's Entertainment from 1995 to 2010) is an American public gaming

orporation that owns and operates over 50 casinos, hotels, and seven golf courses under several brands. The company, based in Paradise, Nevada, is the largest gaming company in the world, with annual revenues of $8.9 billion (2010). Caesars is owned by Hamlet Holdings, a joint venture of Apollo Global Management and Texas Pacific Group, with Blackstone Group holding a minority stake.[1][2] The name change from "Harrah's Entertainment Inc." to "Caesars Entertainment Corporation" was made official on November 23, 2010. Harrah's remains a key brand in the company. On November 5, 2010, Harrah's announced an initial public offering of 31,250,000 shares but retracted this offering on November 19. Brand is the "name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."[1] Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp, and was subsequently used in business, marketing and advertising. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. A brand is the most valuable fixed asset of a Corporate. Marque[2] or make[3] are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.